Increasing cash credit sales
Raiffeisen wanted to reach a broader population to increase the sales of their retail services, primarily cash credit. By redefining advertising channels and target audience, as well as adjusting content, we generated online leads which were successfully converted to offline sales.
- Digital Advertising
Ready, set, goal
The main goal was to collect contacts of people in need of cash credit. To achieve it, we set smaller goals that needed to be met, like max cost per acquisition and a preferred number of leads.
The challenge was to increase reach while keeping a high response rate. Also, the campaign started in July, a period of low traffic as most people are on their paid leave. Combining social media advertising with direct search channels turned out to be the winner. Constantly boosting best-performing ads increased the number of leads rapidly.
- 2% Conversion rate
- +100% Number of leads
Surpassing initial goals
By expanding the target group, changing ads creative and reallocating the budget we continuously optimized the campaign which helped achieve set goals.