Tomato recently simplified its offer, making it easier for their teen and young adult users to choose a telecom plan. With this seriously uncomplicated offer, the main message was “Rest your brain”, implying that deciding on a data plan for you phone should not be a grueling task.
We brainstormed on the “Rest your brain” message and came up with anti-brain games, very obvious puzzles, satisfying videos and just about anything that could effectively relax the hemispheres and make users laugh.
We took our quest for brain rest to Facebook, Twitter and WhatsApp, and adapted them to best fit each platform. Millennials recognized the laidback message and responded to Tomato’s new fun movement.
If you want to know more about this social media strategy, we covered it in this blog post.