Allianz has been a partner of the International Paralympic Committee for more than a decade. Throughout the years, they worked with National Paralympic Committees to promote inclusion, diversity, and excellence, both in the workplace and in the world of competitive sports.
Allianz Croatia partners with Croatian Paralympians since 2011, and activates the sponsorship through numerous projects.
The website was made as a part of the wider campaign ahead of the Paralympic Games in Rio 2016.
Infuence the public opinion on paralympic athletes
Enable fans to show their support
Combine athletes, Games and the client through a single story
Creating a campaign that would motivate the public by focusing on athletes’ strengths rather than disabilities.
Successfully communicate a combination of paralympic values, athletes personally, the representation and the sponsor
We had to reach a very broad target audience
Finally, once we reached that target, we had to create a fresh and advanced, but at the same time a simple way for the audience to leave messages with their support for the paralympic team.
Our main idea and key message were simple: “Be the missing piece!” It is a provocative message that made our audience realize it’s not the disability that our paralympic athletes are missing, it’s the fans that cheer and support them.
The story constantly directs users to the interactive gallery that serves as a cheering stand where all the support messages are shown in a seamless flow that’s easily accessible.
We focused on advanced motion and seamless flow to enhance user experience
The athletes and their personal stories were the main theme of the website so that the audience can make a better connection and cheer them on