Instead of focusing on pristine beaches and crystal clear ocean as main triggers, users were stimulated to explore the website and book overseas flights through little-known facts about each of the seven destinations Lufthansa wanted to present on the Dreamscapes website.
Users tend to continually return to websites and explore available offers and prices before they ultimately decide to buy a flight ticket. To adjust this process, copy and design teams worked in unison to find the best possible way to convey the website’s main story and keep the users interested.
unique website sessions
average time on site