Čipi Čips is a popular Croatian brand of potato chips. Wanting to upgrade their existing communication platform “100% Croatian potatoes”, the brand looked for a single creative narrative for all their social media channels that would appeal to younger generations and increase brand awareness.
- Creative Strategy
- Social Media
- Digital Advertising
- Video Production
Deconstructing life in Croatia
Sometimes we get caught up in the negatives of life and can’t see the better side of things — for example, how much time and care we dedicate to family life. Of course, no family is perfect and each one has its unique quirks and charms, similar to the local potatoes that make up the delicious crisps.
Meet the family
That is why we reimagined the Čipi Čips potatoes as a kooky Croatian family consisting of a wannabe hip dad, a control freak mom, aspiring vlogger daughter, too-cool-for-school son and an actually cool grandma.
In order to present everyday family life in a way that would appeal to GenZers, we gave the potato bunch a series called “Crompiranje", the first animated Youtube sitcom of any Croatian brand.
Episodes on trips to the beach, first crushes and sibling feuds became a hit, and the comment section filled with one constant question: “so, when is the next one coming out?”.
- 682k YT views
- +452.34% YT channel subscribers
- 1 241 830 min 2.4 years Total watch time
- 1:46 min Average view duration
- 984k FB reach
- 884k IG reach 884k