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Employer branding

A step-by-step process of finding out who you are as an employer and building your image to reach those who fit your company best.

Areas of expertise
Human Resources
Branding
Creative Strategy
Copywriting
Design
Video Production
Advertising
Career Website
Social Media
PR

The competition for top talent is now harder than ever. Even before the selection stage, the people you want to attract already have an image of you. Building that image beforehand is what employer branding is all about — defining who you are as an employer and telling it to the world.

Step by Step

Our Employer Branding services start when your company needs it, whether that be phase one, two, or three. And in case you don’t know anything about Employer Branding but want to find out, we also offer lectures and discovery workshops on Employer Branding.

Research

The research phase gives you the basic insights needed to build an employer branding strategy. However, it’s hard to know what to look for — and that’s where we come in to ask all the key questions. To answer those, we usually have at least a few workshops with the CEO, team leaders, HR and internal communications departments. That input, plus the results of an employee survey such as our Stetoskop, give us a clear picture of who you are as an employer and what you have to offer.

Employer Branding Strategy

This is the phase where we define your EVP or Employee Value Proposition – the value that employees gain in return for working at your organization. Your EVP is key for retaining the best talent in your company, as well as attracting the candidates you need.

After defining your EVP, we work on your communication strategy. Here we define the tagline you will use in all activities, your tone of voice as an employer, key visuals, etc.
The main point of this step is to make sure all your activities follow the same strategic path. This ensures a stronger appearance on the job market and raises your brand image in the long term.

Implementation

After completing the first two phases of the employer branding process, the focus falls on creating and promoting material that will spread your message among current employees and your future ones. This can mean creating a company video, employee handbook, culture video, a new Careers section on your web page, events, new job ads, etc.

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