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Tablet application

Heineken Match App

A tablet application designed to celebrate Heineken's love for soccer and challenge UEFA Champions league's fans

Heineken

About The Client

HEINEKEN is the number one brewer in Europe and has a unique worldwide footprint with operations in over 70 countries. HEINEKEN has a long and proud history and heritage as an independent global brewer and is committed to enthusing consumers everywhere.

Application concept

Match App consisted of three soccer themed games arranged as levels. Players could not advance to the next one before finishing the last and only true soccer experts came out on top.

Match your
half ticket

The first game asked for some precise swiping technique as users were supposed to piece together torn ticket parts to a Heineken soccer supergame!

*IT’S AS EASY AS DRAG AND DROP

The pieces snapped together if you put them close enough.

Tear design process

The torn ticket looked as real as it gets in design and this is how we made it so realistic.

1

putting ticket in smart object and masking it in four by two regions

Created with Avocode
2

masking a torn piece of paper, duplicating it and criss-crossing them to form +

Created with Avocode
3

overlapping ticket parts with torn paper

4

masking separated pieces

MATCH THE COUNTRY

Geography is hard enough by itself and even more so when we add in soccer. We tested our players in matching stadium arenas with the flags of countries they reside in.

flags design process

There were only three steps and a lot of skill in creating crisp flags that appear to be in motion.

1
Draw basic flags
draw basic flags
2
Draw basic flags
warp transform smart object
3
Draw basic flags
hard light on brush and inner shadows
  • France
  • Germany
  • Spain
  • England
  • Turkey
  • Scotland
  • Ukraine
  • Italy
  • Austria
  • Portugal
  • Belgium
  • *11 flags Flags used in the app.
Blue Jersey

MATCH THE JERSEY

The third and final game called for some distinctive soccer fashion. Players got a chance to showcase their jersey design knowledge by correctly pairing the shirt, shorts and socks.

Real Madrid
Manchester United
Milan
Dortmund
Chelsea
Bayern
Barcelona
Juventus

T-Shirt Design Process

Pulling off a realistic looking Jersey in easy if you know the right steps.

T-Shirt design process

Thank you

Drink responsibly

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