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Beatmaster

Heineken

About the client

HEINEKEN is the number one brewer in Europe and has a unique worldwide footprint with operations in over 70 countries. HEINEKEN has a long and proud history and heritage as an independent global brewer and is committed to enthusing consumers everywhere.

Behind the project

Heineken is famous for its ear for music so we made a unique recording studio. Fans across Cyprus, Slovenia and Albania created their own mixes using Heineken´s beer bottles and cans and got a taste of an authentic Heineken music experience.

The Heineken Sound

For a not so ordinary DJing session, fans were making music using custom Heineken instruments proving that beer bottles and cans can make beautiful melodies, too.

Green inspiration

To capture the spirit of a DJing set, the green in the Beatmaster app was influenced by the shades of lasers used at parties.

Logo

To make every element all about the music, the Beatmaster design was greatly inspired by the visual image of a soundwave.

Gamification & social events

Game 1

Recording

After being recorded, all music mixes could be converted into mp3 format and downloaded by the authors as well as other music junkies.

Share the music

Music is made for sharing, so we gave every DJ an opportunity to share their tune with their friends and enjoy other fans´ beats. Recorded beats were put to a vote amongst other aspiring DJs.

Game 2

Beatmaster
master your own rhythm

The Beatmaster pulled in more than 30 000 music fans who created almost 10 hours of new music.
Find out why and feel the beat! Watch our video.

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